
InGo
InGo's referral marketing technology turns your existing audience into your top acquisition channel.About:
If you’ve ever seen LinkedIn posts saying “I’m attending/speaking/sponsoring,” there’s a good chance you’ve seen InGo in action. InGo automates personalized social referral cards for any event participant and allows them to share with their networks in just two clicks.
This enables event organizers to dominate social media in the months leading up to the event, and reach the right audiences, in the right way.
Top event organizers such as Informa, Atlassian, Questex, and hundreds more have implemented InGo as the definitive growth tool.
Best fit for:
Employee Count: 10-10,000+
Location: North America
Industries: All
Job Titles: Event Marketing, Demand Generation, Event Organizers
Key Features:
- Automate personalized social posts for your audience to share in two clicks.
- Integrate into your existing registration system to provide social sign on to begin registration & one click sharing at the end of registration.
- Gamify the experience with InGo's native leaderboard and incentives designed for your audience.
- Comprehensive analytics and reporting on adoption and key influencers in your audience.
Company Summary
InGo is a company that helps event organizers grow their events by encouraging attendees to invite their friends and colleagues. They use social media tools to make it easy for people to share events and bring more participants. (ingo.me)
Price Estimate
InGo offers different pricing plans based on the number of advocates (people who share the event) and the size of the audience. For example, the Essential plan costs $18,000 per year for 500 advocates, while the Professional plan is $36,000 per year for 3,000 advocates. Custom pricing is available for larger needs. (ingo.me)
Who is InGo for?
InGo is designed for event organizers and marketers in companies of various sizes, typically ranging from small businesses to large enterprises. Common job titles that use InGo include Event Managers, Marketing Directors, Community Managers, Social Media Coordinators, and Conference Planners. Industries that benefit from InGo include technology, media, finance, healthcare, and education.
Features, Functionalities, and Benefits
- Social Media Integration: Allows attendees to share events on their social media platforms, increasing visibility and attendance. (ingo.me)
- Personalized Invitations: Enables attendees to send personalized invites to their network, encouraging more participation.
- Networking Tools: Provides features that help attendees see who else is attending, fostering connections before, during, and after the event.
- Analytics Dashboard: Offers insights into attendee engagement and the effectiveness of referral campaigns.
- Easy Integration: Seamlessly integrates with existing event registration systems for a smooth user experience.
Use Cases
Companies use InGo to:
- Increase Event Attendance: By leveraging attendees’ networks, events see a significant boost in registrations. For example, ISC West added InGo to their social media strategy and grew their show with new, first-time attendees. (ingo.me)
- Enhance Attendee Engagement: Personalized networking emails and leaderboards motivate attendees to interact more.
- Expand Content Reach: Encouraging attendees to share event-related content broadens the event’s exposure.
Who Are Their Best Customers?
Notable customers include:
- Greenbuild: Utilized InGo to harness the natural energy and passion of its audience, resulting in a 60% net increase in engagement. (ingo.me)
- Gastech Singapore: Achieved a cost per acquisition of under $5.00 by integrating InGo, leading to 80% cost savings.
- ICFF: Delivered thousands of new registrants, nearly all new, to their database, resulting in a 30% boost in growth.
What Makes InGo Different?
InGo stands out by transforming traditional event marketing into a social experience. By empowering attendees to become advocates, InGo leverages the trust within personal networks to drive event growth. This approach not only increases attendance but also enhances the quality of participants, as they are personally invited by peers. (ingo.me)
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