Identity Matrix
De-anonymize 70% of your US website traffic with person-level identification.About:
De-anonymize 50-70% of US web traffic down to the exact person visiting your site. Joined with industry-leading contact information, reach out to high-intent, in-market leads in real-time.
Best fit for:
Employee Count: 51-1,000
Location: North America
Industries: Software
Job Titles: Marketing Leaders
Key Features:
- De-anonymize 50-70% of US web traffic
- Score each lead based on ICP and behavior
- Store your high-intent, in-market leads in your CRM or send to Clay
- Get page history for every lead, helping with attribution
- Access full contact info for every lead, including market-leading mobile phone data
Company Summary
Identity Matrix is a software company that helps businesses discover who is visiting their websites. They provide tools that reveal the identities of anonymous visitors, offering detailed information like names, contact details, and the pages they viewed. This helps companies connect with potential customers more effectively. (identitymatrix.ai)
Price Estimate
Identity Matrix offers several pricing plans based on the number of U.S. website visitors: (identitymatrix.ai)
- Startup: $149/month for up to 1,500 visitors, includes 75 ‘Reveal’ credits.
- Pro: $849/month for up to 10,000 visitors, includes 500 ‘Reveal’ credits.
- Plus: $1,799/month for up to 25,000 visitors, includes 1,250 ‘Reveal’ credits.
Each ‘Reveal’ credit is used to access full contact information, export data, or integrate with other platforms. For websites with more than 25,000 visitors, custom plans are available.
Who is Identity Matrix for?
Identity Matrix is designed for businesses of various sizes, from small startups to large enterprises. It’s especially useful for:
- Company Size: Businesses with 1,500 to over 25,000 U.S. website visitors per month.
- Job Titles:
- Sales Managers
- Marketing Directors
- Business Development Representatives
- Digital Marketing Specialists
- Chief Revenue Officers
- Industries:
- Technology
- E-commerce
- B2B Services
- Financial Services
- Healthcare
Features, Functionalities, and Benefits
Identity Matrix offers several key features:
- Reveal: Identifies anonymous website visitors, providing details like names, contact information, and pages viewed. (identitymatrix.info)
- Pulse: Provides real-time updates on website visitors, capturing their phone numbers, emails, and other vital information. (identitymatrix.info)
- Lead Scoring: Assigns scores to leads based on their engagement, helping prioritize outreach efforts.
- Integrations: Connects with platforms like Zapier, HubSpot, Salesforce, and more to streamline workflows. (identitymatrix.ai)
- Analytics: Offers insights into web traffic quality, customer journeys, and multi-touch attribution to optimize marketing strategies. (identitymatrix.ai)
Use Cases
Companies use Identity Matrix for various purposes:
- Sales Prospecting: Identifying and reaching out to potential customers who visit the website.
- Marketing Optimization: Understanding visitor behavior to tailor marketing campaigns.
- Lead Generation: Capturing contact information of high-intent website visitors to fill the sales pipeline.
- Customer Journey Analysis: Visualizing the entire customer journey to improve user experience.
- Multi-Touch Attribution: Measuring the effectiveness of different marketing channels in driving conversions. (identitymatrix.ai)
Who Are Their Best Customers?
Identity Matrix serves a diverse range of customers. While specific customer names aren’t provided in the available sources, testimonials highlight successful use cases:
- VP of Operations & Administration: Praised the platform for providing personal cell numbers, enhancing contact information quality. (identitymatrix.ai)
- Founder: Appreciated the ability to track and identify website visitors, aiding in understanding lead sources. (identitymatrix.ai)
- Project Manager: Highlighted the transformation of anonymous website traffic into detailed visitor profiles, offering valuable insights for marketing and sales strategies. (identitymatrix.ai)
What Makes Identity Matrix Different?
Identity Matrix stands out by offering person-level identification of website visitors, revealing 50-70% of anonymous traffic. This capability provides businesses with detailed insights into who is engaging with their website, enabling more targeted and effective outreach. (identitymatrix.info)
Legal Info:
For detailed information on Identity Matrix’s privacy practices and terms of service, please refer to their official website.
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