Constant Contact

Constant Contact is an all-in-one digital marketing platform that helps businesses grow their audience and drive results.

About:

Constant Contact is a comprehensive digital marketing platform that empowers businesses to create effective email marketing campaigns, build an audience, and drive sales. Companies use Constant Contact for its user-friendly tools that enable them to create professional-looking emails, manage contact lists, automate marketing processes, and analyze campaign performance. The platform offers solutions for email marketing, social media management, website building, and e-commerce integration, all designed to help small businesses thrive in the digital landscape. With features like AI-powered content creation, customizable templates, and real-time analytics, Constant Contact makes it easy for businesses to connect with their customers and achieve their marketing goals.

Best fit for:

Employee Count: 1-1000+

Location: Global, with a focus on North America

Industries: Small Businesses, E-commerce, Retail, Software, Financial Services, Healthcare

Job Titles: Small Business Owner, Digital Marketing Manager, Content Strategist, E-commerce Director, Marketing Coordinator

Key Features:

Email Marketing: Create and send professional emails with customizable templates and AI-powered content suggestions.
Contact Management: Easily import, organize, and segment contact lists for targeted marketing campaigns.
Marketing Automation: Set up automated email sequences based on customer behavior and engagement.
Social Media Management: Schedule posts, create ads, and monitor social media performance across platforms.
Website Builder: Create mobile-responsive websites and landing pages with drag-and-drop functionality.
Analytics and Reporting: Track campaign performance with detailed insights on opens, clicks, and conversions.

Company Summary

Constant Contact is a company that helps businesses and organizations connect with their customers through email and digital marketing. They offer tools to create and send emails, manage social media, and more.

Price Estimate

Constant Contact offers three pricing plans:

Lite: Starting at $12 per month for up to 500 contacts.
Standard: Starting at $35 per month for up to 500 contacts.
Premium: Starting at $80 per month for up to 500 contacts.

Prices increase with the number of contacts. Nonprofits can receive up to a 30% discount. (constantcontact.com)

Who is Constant Contact for?

Constant Contact is designed for small to medium-sized businesses, typically ranging from 1 to 500 employees. Common users include:

Marketing Managers
Small Business Owners
Nonprofit Coordinators
Event Planners
E-commerce Managers

Industries served include retail, nonprofit, education, real estate, and hospitality.

Features, Functionalities, and Benefits

Constant Contact offers a variety of features to help businesses with their marketing efforts:

Email Marketing: Create and send professional emails using customizable templates.
Social Media Marketing: Manage and schedule posts on platforms like Facebook and Instagram.
SMS Marketing: Send text messages to engage customers directly.
Event Marketing: Create and promote events with registration forms and payment options.
Automation: Set up automated email series to engage customers over time.

Use Cases

Businesses use Constant Contact for various purposes:

Email Campaigns: Sending newsletters and promotional emails to customers.
Social Media Management: Scheduling and managing social media posts.
Event Promotion: Organizing and promoting events with online registration.
Customer Engagement: Automating follow-up emails to keep customers engaged.
E-commerce Marketing: Promoting products and sales through email and social media.

Who Are Their Best Customers?

Notable customers include:

Merchandise Warehouse: Increased revenue by 40% through email marketing.
The Painted Turtle: A nonprofit that uses Constant Contact to engage donors and volunteers.
Boston Children’s Museum: Utilizes email campaigns to promote events and exhibits.

What Makes Constant Contact Different?

Constant Contact stands out by offering a comprehensive suite of marketing tools tailored for small businesses, including email, social media, and event marketing, all in one platform. Their user-friendly interface and extensive template library make it easy for users to create professional campaigns without prior experience.