Common Room
Run GTM intelligently with signals, enrichment, and automation—all in one platform.Intro
When your community is the lifeblood of your business, you need more than spreadsheets and guesswork. In this Common Room Review, we'll explore how Common Room connects the dots across your digital touchpoints, creating a unified view of your audience that typical CRMs just can't match.
For companies navigating the complexities of community engagement, Common Room offers a powerful alternative to traditional customer management tools. Rather than just tracking sales interactions, it captures the full spectrum of community engagement across various platforms.
In this post, we will evaluate Common Room's features, pricing, benefits, and use cases to help you determine if it's the right solution for your community-driven business needs.
Company Overview
- Location: Seattle, Washington
- LinkedIn Page: Common Room
- Website Link: : commonroom.io
- Founding Year: 2020
- Team Size: 50-200 employees
Pricing Analysis
The following are the key points about Common Room’s pricing:
- Three tiers: Starter, Team, Enterprise
- Custom quotes required, no public pricing
- Salesforce integration standard only in Enterprise
Benefits
The following are the key benefits Common Room delivers:
- Saves time by identifying prospects in minutes
- Provides cross-platform visibility from one screen
- Delivers strong lead intelligence and enrichment
- Automatically detects high-intent prospects
- Unifies data across community, sales, and marketing
Features & Functionalities
The following are the key features and strengths of Common Room:
- Person360™ connects cross-platform activities and signals
- Tracks multi-channel interactions with advanced filtering
- Enriches lead data and reveals subtle buying cues
- Provides visual dashboards and omnichannel visibility
- Offers flexible, adaptable configuration for unique needs
Integration Ecosystem
The following are the key integration highlights of Common Room:
- Connects with 50+ platforms across community, social, analytics, code, and CRM
- Offers two-way Salesforce syncing to enrich CRM data
- Provides HubSpot insights across marketing and sales tools
- Combines signals with Salesloft for smarter prospecting
- Unifies scattered data into a clear customer activity view
Security and Compliance
Common Room takes data security seriously:
The platform is SOC 2 compliant, meeting rigorous standards for security, availability, processing integrity, confidentiality, and privacy. This certification reassures enterprise customers with strict security requirements.
For data privacy, Common Room aligns with both GDPR and CCPA requirements. The platform includes features for removing personally identifiable information (PII) when requested.
Detailed access controls let organizations determine who can see specific data sets, creating appropriate boundaries between teams while maintaining a unified customer view.
Key security and compliance features include:
- SOC 2 Type II Certification: Verifies robust security controls and processes
- Data Encryption: Both in transit and at rest using industry-standard protocols
- Role-Based Access Controls: Granular permission settings for different user types
- Regular Security Audits: Ongoing assessment of security measures
- Automated Compliance Reporting: Simplifies regulatory documentation requirements
As Common Room's team puts it, "Our SOC2 compliance means our customers can focus on the work that matters most—nurturing, engaging, and growing their communities—rather than spending time or resources worrying about building additional layers of security."
Compared to competitors, Common Room's security measures match or exceed industry standards, particularly for access controls and compliance certifications.
Customer Support and Resources
The following are the key security and compliance highlights of Common Room:
- SOC 2 Type II certified with strong security controls
- Aligns with GDPR and CCPA for data privacy
- Uses encryption and role-based access controls
- Conducts regular audits and offers compliance reporting
- Meets or exceeds industry standards on security measures
Pros
The following are the key strengths of Common Room:
- Simple, intuitive interface for fast onboarding
- Deep integrations across 50+ channels
- Strong lead intelligence and smart targeting
- Saves time by centralizing platform monitoring
Cons
The following are the key areas for improvement with Common Room:
- Performance issues with large data sets and slow bulk operations
- Learning curve due to data complexity
- Limited notification options, with users requesting more flexibility
- AI-generated messages sometimes feel robotic and require editing
Company Summary
Common Room is a software company that helps businesses understand and connect with their customers by gathering information from various online platforms like Slack, Twitter, and Discord. This allows companies to see how people are talking about their products and services, helping them make better decisions and build stronger relationships with their customers. (commonroom.io)
Price Estimate
Common Room offers different pricing plans to fit various needs:
Starter Plan: Costs $7,500 per year and includes up to 35,000 contacts and 2 user seats.
Team Plan: Priced at $20,000 per year, offering up to 100,000 contacts and 3 user seats.
Enterprise Plan: Custom pricing for larger organizations, supporting up to 200,000 contacts and 10 user seats.
For more details, visit their pricing page. (g2.com)
Who is Common Room for?
Common Room is designed for businesses of various sizes, from small startups to large enterprises. It’s especially useful for:
Company Size: Typically serves companies ranging from 50 to over 5,000 employees.
Job Titles:
- Community Managers
- Marketing Managers
- Sales Development Representatives
- Product Managers
- Customer Success Managers
Industries:
- Technology
- Software Development
- Marketing
- Customer Support
- Online Communities
Features, Functionalities, and Benefits
Common Room offers several key features to help businesses connect with their customers:
RoomieAI™ Capture: Automatically finds and collects important customer interactions from over 50 online platforms, so you never miss a buying signal. (commonroom.io)
Person360™: Combines all customer data into a single profile, making it easier to understand and engage with each customer. (commonroom.io)
RoomieAI™ Activate: Uses artificial intelligence to personalize messages and automate outreach, helping your team connect with customers more effectively. (commonroom.io)
Integrations: Works seamlessly with tools like Slack, Twitter, Discord, and more, bringing all your customer interactions into one place. (commonroom.io)
Analytics and Reporting: Provides insights into customer engagement and helps measure the success of your outreach efforts. (commonroom.io)
Use Cases
Companies use Common Room in various ways to improve their customer relationships:
Identifying Potential Customers: By monitoring online discussions, businesses can find and reach out to people interested in their products. (commonroom.io)
Improving Customer Support: Gathering feedback from multiple platforms helps companies address customer concerns more effectively. (commonroom.io)
Enhancing Marketing Strategies: Understanding where and how customers talk about your brand allows for more targeted marketing campaigns. (commonroom.io)
Building Stronger Communities: Engaging with users across different platforms fosters a sense of community and loyalty. (commonroom.io)
Who Are Their Best Customers?
Common Room has successfully partnered with several notable companies:
Asana: Utilized Common Room to gain better visibility into customer interactions and improve engagement strategies. (commonroom.io)
Confluent: Leveraged the platform to identify buying signals and enhance their sales pipeline. (commonroom.io)
Figma: Used Common Room to connect with their user community and gather valuable product feedback. (commonroom.io)
What Makes Common Room Different?
Common Room stands out by combining data from various online platforms into a single, easy-to-use interface. This comprehensive approach allows businesses to see the full picture of customer interactions, making it easier to engage effectively and build stronger relationships. (commonroom.io)
Legal Info:
For more information on Common Room’s policies, you can visit their Privacy Policy and Terms of Service pages.
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