Attention

In a market flooded with buzzwords and products labeled “AI,” Attention stands out as a genuine AI sales assistant focused on delivering real impact. Unlike many tools that promise the world but fall short, Attention centers on practical capabilities that truly transform how sales teams work every day. Their approach isn’t about flashy features designed to impress investors—it’s about tools that make a measurable difference in sales workflows.

At the heart of their product is a simple but powerful idea: let AI take over the tedious, repetitive parts of selling so sales reps can spend more time building meaningful relationships with customers.

This philosophy is clear in everything they build. Attention’s design prioritizes useful, time-saving functions that streamline sales processes without distractions or unnecessary extras. The result is a tool that feels like a natural extension of the sales team—helping reps stay organized, efficient, and focused on what matters most.

Attention offers three pricing tiers:

• Starter: $59/user/month – Includes essential features like call recording, transcription, and basic AI coaching.
• Professional: $149/user/month – Adds advanced coaching, custom scorecards, and deeper analytics.
• Enterprise: $399/user/month – Delivers fully customizable AI agents, advanced integrations, and premium support.

You can try Attention free without entering payment info, giving you a risk-free test drive.

In terms of pricing competitiveness, the Starter tier is attractively priced, especially compared to alternatives like Gong, which typically start at over $100 per user per month. The Professional and Enterprise plans require a higher investment, which may be a consideration for smaller teams or startups.

However, consistent customer feedback highlights that the return on investment often outweighs the cost. Many users report significant time savings and productivity improvements—one sales director even noted, “The time savings alone paid for the subscription within weeks,” underscoring the tangible value Attention delivers beyond its sticker price.

Users highlight three main benefits after implementing Attention:

Time Efficiency

Sales reps save massive chunks of time through automated tasks, with most teams eliminating over 50% of administrative work. This means more hours actually selling instead of typing notes.

Performance Improvement

The real-time coaching guides reps during customer conversations—not after they've already made mistakes. Teams report improving close rates by up to 17% within six months.

Strategic Decision-Making

Attention's deal analysis shows why deals succeed or fail, improving forecast accuracy. One VP of Sales said: "For the first time, we're forecasting with precision instead of optimism."

A sales operations leader who switched from Gong noted: "Attention feels like it was built by someone who actually understands our daily challenges. It's not just recording calls—it's actively making us better sellers."

Attention provides a comprehensive suite of tools designed to streamline sales processes and enhance team performance. Each feature addresses specific pain points in the sales workflow, from conversation management to follow-up automation. Let's explore the key capabilities that make this platform stand out in the competitive landscape of sales enablement tools.

AI Sales Agents

Attention's AI agents take over routine sales tasks, from sending meeting summaries to scheduling follow-ups. These agents learn from your team's best practices and past customer interactions, getting smarter over time.

Unlike basic chatbots, these agents understand the context from previous conversations and can personalize responses based on relationship history. One sales manager said: "My team no longer debates what to say in follow-ups—the AI handles it within seconds of a call ending."

Ask Attention Anything

This search tool lets you query all your sales data using plain English. Instead of building complex reports, sales leaders can simply ask: "Which discovery calls mentioned budget concerns last month?" or "Show me objections from enterprise prospects about implementation timelines."

The system searches call transcripts, emails, and CRM data to give you instant answers. It's like giving every team member their own data analyst.

Call Recordings and Transcription

Attention creates a searchable database from every customer conversation. The transcription includes speaker identification, sentiment analysis, and topic detection.

What makes it stand out is the automatic tagging of key moments like objections, next steps, or pricing discussions—so you can jump straight to important parts without listening to hours of audio.

Reporting and Forecasting

Attention turns subjective sales forecasting into data-driven prediction. By analyzing communication patterns, objection frequency, and engagement metrics, it predicts deal outcomes with surprising accuracy.

Users report forecasting accuracy improvements of 26% after implementation. The system flags at-risk deals based on communication gaps or objection patterns before they collapse.

AI Coaching Scorecards

The platform rates sales interactions against established frameworks like BANT, MEDDIC, or your own custom criteria. Unlike traditional coaching that happens days later, Attention guides reps during live customer conversations.

These scorecards pinpoint specific improvement areas—like discovery question quality or objection handling—and track progress over time. Sales managers report coaching 3x more reps effectively with this automated assistance.

Follow-up Automation

Attention prevents deals from slipping through cracks by creating follow-up emails within 60 seconds after calls end. These aren't generic templates but relevant messages that reference specific conversation points.

The system creates different follow-up types based on meeting outcomes, from sending requested resources to confirming next steps or addressing objections. Users report response rates 23% higher than their previous manual follow-ups.

CRM Auto-Update

Perhaps the biggest time-saver, Attention eliminates manual CRM data entry. With one click, it fills CRM records with meeting notes, next steps, and key discussion points. For many sales teams, this alone saves 5-10 hours per rep weekly.

The updates include both facts and intelligent summaries of customer sentiment and engagement level. One sales director said: "Our CRM finally contains what was actually said, not what the rep remembered or had time to type."

Attention's integration capabilities form a core part of its value. The platform connects with:

• CRM platforms: Salesforce, HubSpot
• Communication tools: Zoom, Google Meet, Microsoft Teams
• Email platforms: Gmail, Outlook
• Collaboration tools: Slack
• Automation platforms: Zapier

These integrations enable automated data syncing, real-time guidance during calls, and workflow automation without constant app switching. Research shows employees typically waste 20% of their time searching for information across disconnected systems—a problem Attention directly solves.

The seamless connections dramatically improve workflow efficiency. As one sales operations manager described it: "Before Attention, we lived in five different tools. Now everything flows automatically to where it needs to be."

While specific certification details aren't prominently featured in user reviews, Attention provides compliance features that ensure sales activities follow local regulations. This matters particularly for teams operating across multiple jurisdictions with varying privacy requirements.

Given the sensitive nature of sales conversations, the platform includes robust security measures to protect customer data. Teams in highly regulated industries should ask about specific compliance certifications (SOC 2, GDPR, HIPAA, etc.) based on their needs.

Security concerns typically focus on call recording permissions and customer data handling—areas where clear disclosure policies and secure storage practices are essential. Proper implementation means ensuring all parties consent to recording according to applicable laws.

Users consistently highlight Attention's customer support as a key advantage. One reviewer described the onboarding as "a breeze" while noting that "service post-onboarding blows the competition out of the water."

When integration challenges with CRM systems arise, users report quick and effective resolution from the support team. This responsive approach significantly influences overall satisfaction, particularly during implementation when user adoption is most fragile.

While detailed documentation and training resources weren't specifically mentioned in user feedback, the consistently positive comments about onboarding suggest Attention provides sufficient guidance for teams transitioning to the platform.