
Attention
A leading Sales Intelligence tool to understand your best opportunities.Intro
Imagine your sales team cutting their administrative work in half while closing more deals. That's exactly what Attention delivers as a real-time AI sales assistant. In this Attention Review, we'll explore how Attention records your sales touchpoints across meetings, emails, calls, CRMs, and more. This tool analyzes every customer interaction, solving a problem that eats away countless hours: scattered communication and administrative busywork.
Teams using Attention have shortened their sales cycles by 18% while reclaiming time previously wasted on data entry and follow-ups. If your team is drowning in paperwork and missing opportunities because your systems don't talk to each other, this might be the solution you need. Let’s dive into this detailed Attention Review.
Company Overview
- Location: 325 Hudson Street, Floor 4, New York, NY 10013, United States
- LinkedIn Page: Attention on LinkedIn
- Website: attention.tech
- Founded: 2021
- Team Size: Approximately 64 employees
Attention is a real-time voice assistant designed for sales teams. It automatically records and organizes all your sales touchpoints across meetings, emails, calls, and CRMs. This helps sales reps stay focused while capturing important data seamlessly.
Pricing Analysis
Attention offers three pricing tiers designed to fit different needs and budgets.
- Starter costs $59/user/month with essential features like call recording and basic AI coaching.
- Professional at $149/user/month includes advanced coaching and deeper analytics.
- Enterprise, priced at $399/user/month, offers full customization and premium support.
Benefits
Users experience three key benefits with Attention:
- Time efficiency: Automated tasks cut administrative work by over 50%, freeing reps to focus more on selling.
- Performance improvement: Real-time coaching during calls helps boost close rates by up to 17% within six months.
- Strategic decision-making: Deal analysis improves forecast accuracy, helping teams make smarter sales decisions.
Features and Functionalities
Attention offers a robust set of tools designed to simplify sales workflows and boost team performance.
- AI Sales Agents: Automate routine tasks like meeting summaries and follow-ups, learning from past interactions to personalize communication.
- Ask Attention Anything: Allows users to query sales data in plain English for quick insights across calls, emails, and CRM.
- Call Recordings & Transcription: Creates searchable transcripts with key moment tagging, sentiment analysis, and speaker ID.
- Reporting & Forecasting: Uses data-driven insights to improve forecast accuracy by 26% and flag at-risk deals early.
- AI Coaching Scorecards: Provides real-time coaching during calls based on established frameworks, improving rep performance.
Integration Ecosystem
Attention’s integration ecosystem connects key sales and communication tools to streamline workflows and reduce time wasted switching apps.
- Connects with major CRMs: Salesforce, HubSpot
- Supports communication platforms: Zoom, Google Meet, Microsoft Teams
- Integrates with email services: Gmail, Outlook
- Works with collaboration tools like Slack
- Automates workflows through Zapier
Security and Compliance
Attention includes security and compliance features to help sales teams meet local regulations and protect sensitive data.
- Supports compliance with regional privacy rules, important for multi-jurisdiction teams
- Implements strong security measures to safeguard customer information
- Users should verify specific certifications (SOC 2, GDPR, HIPAA) if required
- Emphasizes clear policies on call recording permissions and secure data handling
- Ensures consent is obtained according to applicable laws for recordings
Customer Support and Resources
Attention’s customer support stands out for its responsiveness and smooth onboarding experience.
- Onboarding is described as easy and well-supported
- Support team quickly resolves CRM integration issues
- Responsive service boosts user satisfaction during critical implementation phases
- Positive feedback implies adequate documentation and training resources for new users
Pros
Attention's strengths consistently mentioned by users include:
- Significant time recovery through automated administrative tasks, with most teams reporting 5-10 hours saved weekly per rep
- Real-time AI coaching that improves sales techniques during live calls rather than in retrospective reviews
- Comprehensive call analysis that extracts actionable insights from customer conversations
- Intuitive interface that drives high adoption rates even among less tech-savvy team members
- Responsive customer support that resolves issues quickly
- Extensive integration capabilities that connect seamlessly with existing workflows
- Measurable sales performance improvements documented by multiple customers
A global SaaS provider reported their team reclaimed 10+ hours weekly per rep while improving deal closure rates by 17% within six months of implementation.
Cons
Potential limitations to consider include:
- Limited features in the Starter plan that may necessitate upgrading for growing teams
- Relatively high cost for Professional and Enterprise tiers compared to some alternatives
- Analytics depth that some users feel could go further, particularly around coaching insights
- Occasional integration challenges with certain CRM configurations, though support typically resolves these quickly
A sales director from a mid-market company noted: "The initial price tag gave us pause, but the productivity gains made the business case obvious after our trial period."
Company Summary
Attention is a company that creates smart computer programs to help sales teams work better. Their tools listen to sales calls, write notes, and suggest ways to improve, making it easier for salespeople to do their jobs.
Price Estimate
Attention offers different pricing plans based on the size and needs of a business. For exact prices, it’s best to contact them directly through their website.
Who is Attention for?
Attention is designed for businesses of various sizes, from small companies to large ones. It’s especially helpful for:
- Sales Managers
- Sales Representatives
- Sales Operations Specialists
- Revenue Operations Managers
- Business Development Representatives
Industries that benefit include technology, finance, marketing, healthcare, and retail.
Features, Functionalities, and Benefits
- AI Sales Agents: Automates sales tasks, allowing teams to focus on selling.
- Call Recordings & Transcription: Records and summarizes sales calls in over 100 languages.
- AI Coaching Scorecards: Reviews sales calls and provides feedback based on different sales methods.
- CRM Auto-Update: Automatically updates customer records, saving time.
- Follow-Up Automation: Creates follow-up emails quickly after calls.
Use Cases
Companies use Attention for:
- Sales Training: Helping new salespeople learn from successful calls.
- Improving Sales Calls: Giving feedback to make sales calls better.
- Saving Time: Reducing the time spent on writing notes and emails.
- Better Forecasting: Making more accurate sales predictions.
Who Are Their Best Customers?
Some companies that use Attention include:
- Crunchbase: Uses Attention to train new salespeople and improve team performance.
- Aspire Technologies: Saves time with automated data entry, allowing salespeople to focus on selling.
- Certificial: Improved sales predictions with Attention’s tools.
What Makes Attention Different?
Attention stands out because it combines artificial intelligence with sales tools to automate tasks, provide real-time coaching, and improve sales processes. This helps sales teams work more efficiently and effectively.
Legal Info:
For information on how Attention handles your data and their terms of service, you can visit their Privacy Policy and Terms of Service.
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