Wistia Company Logo.jpg

Wistia

Wistia is an all-in-one video marketing platform designed to help businesses thrive with video. It offers tools for video creation, hosting, marketing, and analytics. Companies use Wistia to enhance their marketing efforts, improve engagement, and drive business growth through video content. The platform provides features like easy video recording and editing, customizable players, lead generation tools, detailed analytics, and integrations with popular marketing tools. Wistia is suitable for businesses of all sizes looking to leverage video in their marketing strategies.

In this video you learn Wistia Live, a new way to make webinars right inside Wistia. You’ll see how to set up a live event in seconds, add a sign-up page, and invite up to four co-hosts backstage. The hosts show changing layouts, sharing screens, and using live chat and captions. When the event ends, your webinar is saved so you can trim, brand, and add forms. You also get live and replay analytics in one spot. Wistia Live solves the problem of using many tools by putting everything in one platform.

Hosts greet attendees, allow people to join, and prepare to start the session.

Introduction & Welcome

Overview of how to participate: live streaming channels, Q&A chat, and polling with Slido instructions.

Housekeeping & Participation

Hosts share Wistia’s new mission and announce the Wistia Live feature for creating, hosting, marketing, and analyzing webinars.

Introducing Wistia Live & Mission

Unveiling Webinar Palooza: a month-long series of daily webinars to learn video marketing and the new Wistia Live features.

Launching Webinar Palooza Series

Review of today’s agenda—demo, best practices, distribution—and identification of target audiences from beginners to seasoned webinar hosts.

Agenda & Who This Is For

First audience poll on current webinar processes, followed by an overview of Wistia Live capabilities: easy setup, recording, lead capture, and analytics.

Poll & Wistia Live Benefits Overview

Live timed demo showing how to spin up a new live event with registration page and thumbnail in under 60 seconds.

Demo: Create a Webinar in Under a Minute

Walkthrough of copying the audience registration link and inviting up to four panelists backstage with a unique link.

Sharing Links & Inviting Co-Presenters

Demonstration of the backstage environment: layout switching, spotlighting speakers, and a two-click process to go live.

Backstage Controls & Going Live

Showcasing live and post-event analytics dashboards, engagement metrics, and the confetti celebration when ending a stream.

Analytics Demo & Celebration

Helps businesses make, share, and learn from videos to grow their company.


VP of Marketing, Content Marketing Managers, Digital Marketing Directors, Sales Managers, Customer Success Managers

 B2B SaaS, Technology, Marketing, Sales, Education, Creative Agencies

Wistia is a company that helps businesses create, host, and share videos online. They offer tools to make videos look professional and help companies understand how their videos are performing. ([wistia.com](https://wistia.com/about?utm_source=openai))

company_summary

Companies use Wistia for various purposes:

- **Marketing Campaigns**: Embed videos in emails and websites to engage audiences.
- **Product Demos**: Showcase products through detailed video demonstrations.
- **Webinars**: Host live events to educate and interact with customers.
- **Training**: Create internal training videos for employees.
- **Customer Testimonials**: Share customer success stories through video.

For more examples, visit their customer stories page. ([wistia.com](https://wistia.com/about?utm_source=openai))

use_cases

Wistia offers several pricing plans:

- **Free Plan**: Includes 10 videos, 1 user, and basic analytics.
- **Plus Plan**: $19 per month, includes 20 videos, 3 users, and lead capture forms.
- **Pro Plan**: $79 per month, includes 50 videos, 5 users, and video heatmaps.
- **Advanced Plan**: $319 per month, includes 250 videos, 20 users, and marketing integrations.
- **Premium Plan**: Custom pricing for enterprise solutions.

For more details, visit their pricing page. ([content.wistia.com](https://content.wistia.com/pricing?utm_source=openai))

price_estimate

Wistia is designed for businesses of various sizes, from small startups to large enterprises. It's especially useful for:

- **Company Size**: Small to large businesses (10 to 1,000+ employees).
- **Job Titles**: Marketing Managers, Content Creators, Video Producers, Digital Marketers, and Social Media Managers.
- **Industries**: Marketing, Education, Technology, Healthcare, and Retail.

company_icp

Wistia offers a range of features to enhance video marketing:

- **Video Hosting**: Upload and store videos securely.
- **Customizable Player**: Match the video player to your brand's look.
- **Lead Capture Forms**: Collect viewer information directly from videos.
- **Analytics**: Understand how viewers interact with your videos.
- **Webinar Hosting**: Conduct live events and webinars seamlessly.
- **Editing Tools**: Trim and polish videos within the platform.
- **Integrations**: Connect with tools like HubSpot, Marketo, and Pardot.

Explore all features on their website. ([wistia.com](https://wistia.com/about?utm_source=openai))

features

Wistia stands out by offering an all-in-one video marketing platform that combines hosting, creation, and analytics tools. Their focus on user-friendly interfaces and seamless integrations with other marketing tools makes video marketing accessible for businesses of all sizes. ([wistia.com](https://wistia.com/about?utm_source=openai))

company_uniqueness

Wistia serves a diverse range of customers. Notable examples include:

- **HubSpot**: Utilizes Wistia for hosting and analyzing marketing videos.
- **Mailchimp**: Uses Wistia to embed videos in email campaigns.
- **Zendesk**: Leverages Wistia for customer support and training videos.

These companies have successfully integrated Wistia into their marketing and customer engagement strategies.

best_customers

For more information, you can review Wistia's Privacy Policy and Terms of Service on their website.