Best Sales Engagement Software

Sales teams know that the right tools can make all the difference. Sales engagement software helps streamline communication, track outreach, and close deals faster. But with so many options out there, finding the best fit can get overwhelming.

That’s where platforms like Dimmo come in. Dimmo helps sales professionals evaluate and compare software, offering AI-powered insights to make smarter purchasing decisions. It simplifies the research process so teams can focus on what matters — choosing the right tools.

This guide breaks down the top sales engagement software available today. Let’s get started.

Sales engagement software helps sales teams manage and improve their interactions with potential and existing customers. It brings together communication tools, automation, and analytics in one platform, making outreach more efficient and organized.

With these tools, sales reps can track emails, schedule follow-ups, and personalize their approach at scale. Many platforms also offer insights into customer behavior, helping teams refine their strategies and close deals faster.

For businesses evaluating the best software options, platforms like Dimmo simplify the decision-making process. Dimmo provides AI-driven insights and in-depth software comparisons, ensuring sales teams choose the right tools to meet their goals.

If your business relies on consistent, high-quality customer interactions, a sales engagement platform is a must. These tools streamline outreach, boost productivity, and help teams close more deals. That’s why they’ve become so essential in today’s sales landscape.

Here’s how sales engagement software can benefit your team:

• Better time management: Automates repetitive tasks so sales reps can focus on building relationships and driving revenue.
• Improved team collaboration: Keeps everyone on the same page, reducing miscommunication and breaking down department silos.
• Smarter targeting: Surfaces relevant data, helping teams spot new opportunities they might have missed.
• Stronger prioritization: Helps sales reps focus on high-value leads first, increasing the chances of conversion.
• Clear performance tracking: Provides insights into campaign results, sales activities, and overall progress.
• Higher close rates: Enhances the quality and frequency of customer interactions, leading to more successful deals.

• Headquarters: Atlanta, GA
• Founded in: 2011
• Best for: Enterprise and large sales teams focused on digital selling and customer engagement

Salesloft is a well-established platform designed to help revenue teams manage sales prospecting, accelerate deals, and improve customer interactions. It offers tools for digital selling, coaching, and tracking every step of the sales process. With its extensive capabilities, Salesloft is a strong choice for larger teams managing complex pipelines.

One unique aspect of Salesloft is its "cadence" system — a term it uses for any interaction, like emails, calls, or meetings. Every cadence is tracked, giving the entire team visibility into account activity and lead progress.

Key Features

• Sales email: Manage outreach and follow-ups directly from the platform
• Calendar management: Schedule and track meetings with ease
• CRM sync: Keep data aligned between Salesloft and your CRM
• Mobile app access: Stay connected and manage sales activities on the go
• Integrations: Connect with popular tools like Salesforce, HubSpot, and more
• Security and governance: Ensure data safety with enterprise-level security features

Pricing Tiers

• Prospect, Sell, Engage, Enterprise: Pricing available through demo only
• Free Trial: Demo available upon request

Pros

• Comprehensive tools for sales prospecting and customer engagement
• Strong CRM and third-party integrations
• Highly accessible and responsive customer support
• Mobile app for sales on the go

Cons

• Pricing details aren’t publicly available
• Steep learning curve, especially with platform-specific terminology
• Primarily designed for larger teams, which may be more than smaller teams need

Salesloft offers powerful sales engagement tools tailored for big teams and complex sales cycles. While it takes some time to learn, its robust features and strong support make it a valuable investment for enterprises.

• Headquarters: San Francisco, CA
• Founded in: 1999
• Best for: Large sales teams and enterprises looking for a robust, all-in-one platform

Salesforce is one of the most recognized names in sales software, and its Sales Cloud platform lives up to that reputation. This sales engagement tool helps teams manage leads, track activity, and forecast pipelines — all from a single, user-friendly dashboard. Its automation features streamline workflows and keep communication organized across different channels.

Salesforce also offers powerful analytics, giving teams the data they need to make informed decisions. With flexible pricing and a wide range of features, it’s a strong option for businesses of all sizes.

Key Features

• Lead and contact management: Keep all prospect and customer information in one place
• Opportunity management: Track deals and forecast sales with real-time insights
• AI-driven automation: Use AI tools to manage workflows and prioritize tasks
• Workflow management: Automate repetitive processes and improve team efficiency
• Email integration: Sync email activity directly with your CRM for seamless communication
• Reports and dashboards: Access detailed analytics and visual reports on performance

Pricing Tiers

• Starter: $25/user/month (billed annually)
• Professional: $80/user/month (billed annually)
• Enterprise: $165/user/month (billed annually)
• Unlimited: $330/user/month (billed annually)
• Free Trial: Available for all pricing tiers

Pros

• Comprehensive feature set for managing leads, contacts, and opportunities
• Advanced reporting and analytics tools
• Strong automation capabilities to streamline workflows
• Scalable for teams of any size

Cons

• Higher price point compared to some competitors
• Can have a steep learning curve for new users
• Customization options may require additional setup and expertise

Salesforce is a great choice for teams looking for a powerful, all-in-one sales engagement solution. Its robust features and automation capabilities make it well worth the investment, especially for larger businesses with complex sales processes.

• Headquarters: Tallinn, Estonia
• Founded in: 2010
• Best for: Sales teams looking for an easy-to-use, visual CRM with automation features

Pipedrive is a sales-focused CRM designed to help teams manage leads, track pipelines, and close deals efficiently. Its simple, kanban-style interface makes it easy to visualize every stage of the sales process. With over 100,000 companies using Pipedrive worldwide, it’s a trusted solution for businesses aiming to improve their sales operations without a steep learning curve.

One of Pipedrive’s standout features is its automation capabilities, saving teams time on repetitive tasks like follow-ups and lead assignments. It also offers robust data analytics, providing valuable insights to help teams make smarter decisions.

Key Features

• Pipeline management: Visualize deals and track progress with a kanban-style dashboard
• AI sales assistant: Get deal recommendations and performance insights based on your activity
• Automation: Streamline workflows by automating tasks like follow-ups and lead assignments
• Email integration: Sync email accounts, use templates, and track communication in one place
• Meeting scheduler: Share availability and manage appointments easily
• Data analytics and reporting: Access real-time metrics and create visual reports to monitor performance

Pricing Tiers

• Essential: $14.90/user/month (billed annually)
• Advanced: $27.90/user/month (billed annually)
• Professional: $49.90/user/month (billed annually)
• Power: $64.90/user/month (billed annually)
• Enterprise: $99/user/month (billed annually)
• Free Trial: Available for 14 days

Pros

• User-friendly, visual interface for easy pipeline management
• Powerful automation saves time on repetitive tasks
• AI-driven insights help improve sales performance
• Strong email and calendar integration
• Real-time analytics and customizable reports

Cons

• Limited advanced features on lower-tier plans
• Customization options could be more flexible
• Some users report occasional syncing issues with third-party tools

Pipedrive offers a balance of simplicity and functionality, making it a solid choice for sales teams that want an intuitive platform with powerful automation and analytics.

• Headquarters: Toronto, Canada
• Founded in: 2014
• Best for: SDR teams focused on prospecting and automating outreach

Reply is a sales engagement platform designed to help sales development representatives (SDRs) find leads, create opportunities, and manage outreach across multiple channels. It simplifies prospecting and engagement with powerful automation tools, allowing teams to streamline communication through email, calls, SMS, and messaging platforms.

One of Reply’s standout features is its AI-powered assistant, Jason AI, which helps manage conversations and improves lead nurturing. With scalable social selling and cloud-based calling, it’s a great fit for teams aiming to boost efficiency and increase high-quality leads.

Key Features

• Automated multichannel outreach: Connect with prospects via email, calls, SMS, and messaging apps
• Social selling: Automate connections, messages, and task generation on social platforms
• Cloud calling: Make and manage calls directly from your web browser
• Jason AI assistant: An AI-powered chatbot that helps handle conversations and streamline engagement
• Workflow automation: Simplify and scale your sales processes with easy-to-set-up automations

Pricing Tiers

• Free plan: Limited outreach for B2B clients
• Starter: Pricing available upon request
• Professional: Pricing available upon request
• Custom: Tailored plans for enterprise companies
• Free Trial: Available for all plans

Pros

• Strong automation for multichannel communication
• AI-driven chatbot enhances engagement and lead management
• Cloud calling makes outreach more accessible and efficient
• Scalable social selling tools help expand reach
• Flexible plans, including a free tier for small teams

Cons

• Pricing details aren’t fully transparent without contacting sales
• Advanced features may require a learning curve
• Best suited for SDR teams—may not fit other sales roles as well

Reply is ideal for sales teams that want a versatile and automated platform to manage outreach and generate high-quality leads. Its AI capabilities and multichannel approach make it a strong contender in the sales engagement space.

• Headquarters: Chennai, India
• Founded in: 2010
• Best for: Businesses looking for an all-in-one sales CRM with automation and AI support

Freshsales is a powerful sales engagement platform designed to support sales teams from lead generation to closing deals. It gives users a complete view of lead interactions, helping track customer engagement through web pages and emails. Customizable web forms make data capture easy, and the platform’s automation tools streamline follow-ups and other repetitive tasks.

One of Freshsales’ standout features is its AI chatbot, Freddy, which interacts with customers in real time. Combined with internal collaboration tools like Slack integration, it helps teams stay connected and efficient.

Key Features

• Lead nurturing: Track and manage leads through the entire sales cycle
• Data management: Capture and organize customer data with customizable web forms
• Event-triggered actions: Automate responses based on customer behavior
• Workflow automation: Save time by automating repetitive tasks and follow-ups
• Mobile access: Manage leads and sales on the go with the mobile app

Pricing Tiers

• Free trial: Available for all plans
• Growth: $15/user/month (billed annually)
• Pro: $39/user/month (billed annually)
• Enterprise: $69/user/month (billed annually)

Pros

• AI chatbot Freddy improves real-time customer interaction
• Strong automation reduces manual work
• Easy data capture with customizable web forms
• Slack integration supports smooth team collaboration
• Mobile app keeps teams connected from anywhere

Cons

• Advanced features may require higher-tier plans
• Setup and customization might take some time
• Reporting tools could be more robust for detailed analytics

Freshsales is perfect for teams looking for an easy-to-use, AI-powered platform that supports the entire sales process. Its automation tools and collaborative features help sales teams stay efficient and focused on closing deals.

• Headquarters: Paris, France
• Founded in: 2018
• Best for: B2B sales teams focused on cold outreach and personalized campaigns

Lemlist stands out as a cold outreach platform designed to help you land in inboxes and get real responses. It simplifies lead generation by providing verified email addresses and lets you personalize outreach at scale. The platform supports multichannel campaigns and offers advanced tools to boost email deliverability, making it easy to connect with prospects without getting stuck in spam folders.

With an accurate database of millions of leads and AI-powered personalization features, Lemlist helps sales teams engage the right people at the right time.

Key Features

• Lead discovery: Access a database of 450 million verified leads directly on the platform
• LinkedIn email extraction: Find valid email addresses for LinkedIn leads without third-party tools
• AI-driven personalization: Create multichannel campaigns based on insights from 400 million successful emails
• Advanced campaign conditions: Engage leads on their preferred channels at the optimal time
• Scalable email customization: Add dynamic intro lines, images, and personalized landing pages
• Deliverability booster: Improve inbox placement with advanced warm-up and anti-spam tools

Pricing Tiers

• Free trial: Available
• Email outreach: Starting at $50/user/month
• Sales engagement: Starting at $83/user/month
• Custom: Enterprise solutions available

Pros

• Strong personalization tools for multichannel outreach
• Built-in lead database simplifies prospecting
• Advanced email deliverability features reduce spam risk
• Seamless LinkedIn integration for finding valid emails
• AI insights improve campaign effectiveness

Cons

• Higher-tier plans needed for full feature access
• Learning curve for advanced personalization options
• Limited CRM integrations compared to competitors

Lemlist is perfect for B2B sales teams looking to boost outreach with personalized, data-driven campaigns. Its lead generation, AI capabilities, and deliverability tools make it a strong choice for cold outreach.

Choosing the right sales engagement software depends on your team’s needs, size, and workflow. Whether you prioritize powerful automation, multichannel outreach, or advanced analytics, there’s a platform tailored for you. Tools like Salesloft and Pipedrive cater to larger teams with robust features, while Lemlist and Reply focus on personalized outreach and lead generation. Freshsales offers a balance of CRM and engagement, making it great for managing the entire sales process.

Take advantage of free trials and demos to explore these options and find the one that fits your sales strategy best. The right tool can streamline your process, boost productivity, and help you close more deals.