Luster - Prospecting Demo

Name: Luster - Prospecting Demo
Uploaded: 2024-10-30T16:51:15.000Z
Duration: 10 min 5 s
Description: We use AI practice sessions to proactively uncover and close the skill gaps that are costing you revenue.

Demo Summary

In this video, Lustre CEO Christina Brady shows how Lustre’s practice platform works. You’ll see a demo where a salesperson picks a goal, like booking a meeting, and chooses a practice persona. The salesperson makes a pretend cold call with “Eleanor,” a brand manager, and handles objections about Spotify ads. After the call, Lustre gives instant feedback: a score, transcript, skill tips, and areas to improve. It solves the problem of learning sales calls safely with AI, not real customers.

AI-Detected Features

Introduction and Customization OverviewChristina Brady, CEO and co-founder of Lustre, introduces the demo environment and explains how organizations can fully customize fields, personas, skills mapping, and coaching guidance to match their sales or support processes.

00:00

Selecting a Persona and Call SetupChristina selects the Eleanor Ruby persona from the out-of-the-box options, reviews the call briefing and coaching tips, and highlights that enterprise customers can fully tailor the session goals and prompts.

00:58

Defining Call Goals and ContextShe outlines the specifics of the upcoming practice call—targeting a brand manager for Ladies Health and Fitness, the sales role, difficulty level, and primary objective to book a follow-up meeting.

02:06

Prospecting Call – Opening and QualificationThe simulated cold call begins. Christina (as the sales rep) opens with a greeting, introduces Spotify’s advertising offerings, and seeks permission to ask quick qualifying questions.

02:28

Prospecting Call – Objection Handling & Value PropositionEleanor raises time and budget concerns. Christina handles objections by explaining engaging ad formats, video options, and the natural overlap of music and fitness audiences on Spotify.

03:32

Prospecting Call – Scheduling Next StepsThe prospect asks for targeting proof and case studies. Christina proposes A/B testing and a trial period, secures agreement to meet next Tuesday at 1 p.m., and confirms material recipients.