Name: Demandbase for Marketing
Uploaded: 2024-07-08T20:15:03.000Z
Duration: 6 min 2 s
Description: If it's account-based, it's Demandbase – advertising, account-based experience and sales intelligence in one go-to-market platform

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Demandbase

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Demandbase Demo

In this video, you will see Demandbase One for Sales. It helps marketing and sales teams work together with the same account information. You will learn how sellers get a weekly email with their best accounts that are ready to buy. Then, you will see a dashboard that ranks accounts by smart scores, who is most interested, or recent news about them. You can click an account to see where it is in the buying process and find key people to contact. You will also learn how to search for new companies and contacts. This tool saves time so sellers can focus on selling.

Overview of how Demandbase One aligns marketing and sales on targeting and insights, using your existing tools to identify and close the best accounts.

Introduction to Demandbase One for Sales

Weekly snapshot emails help sellers prioritize accounts by showing lists of engaged accounts with buying intent and likely pipeline opportunities, customizable by admins.

Snapshot Emails and Prioritized Account Lists

Dashboard views rank accounts using AI predictive scores, engagement details, and intent signals, with options to filter by most engaged accounts, strongest intent, and recent news triggers.

Daily Dashboard and Account Prioritization

Account previews display recent engagement levels, buying journey stages, top activities, and reasons for each recommendation, helping sellers decide their next best move.

Account Previews and Key Insights

Explore firmographics, financials, corporate hierarchy, technology usage, and detailed engagement timelines to tailor messaging and understand exactly what an account cares about.

In-Depth Account Overview and Engagement Timeline

Locate target personas within buying groups, access emails and phone numbers, and leverage connections for warm introductions when an account shows strong purchase intent.

Finding Contacts and Outreach

Search a database of millions of companies and contacts to see the same insights, or build custom prospecting lists using dozens of criteria to find new accounts and contacts.

Research and Custom Prospecting

Summary of Demandbase One for Sales features and encouragement to leverage these tools daily for smarter prospecting, better alignment, and more closed deals.

Conclusion and Next Steps

Demandbase Main Demo

This video shows Demandbase, a tool that helps sales and marketing teams find and reach the right companies. You’ll learn how Demandbase finds anonymous website visitors, watches how they act, and connects to your CRM and email tools. It gives you safe contact info, uses smart predictions to pick top accounts, and shows you dashboards with account behavior, ad results, and revenue impact. It helps you talk to the right people, save ad money, and close deals faster.

B2B buying today is complex and often anonymous. Demandbase turns hidden account intelligence into clear, actionable insights so you can go to market faster.

Introduction to the Complex B2B Journey

Identify which accounts are in market—often before they reach out—and uncover anonymous visitors who browse your website.

Early Account Interest Detection

Connect Demandbase to your marketing automation and CRM to gain a complete view of existing accounts and discover new ones seamlessly.

Integration with Core Systems

Access privacy-compliant contact details for key decision makers, use predictive models to prioritize accounts, and track each account’s journey stage.

Contact Data & Predictive Targeting

Leverage the most mature ad tech built for B2B to reach the right people at the right time—maximizing impact and minimizing wasted spend.

Dedicated B2B Advertising Technology

Bring account insights directly into your CRM or browser. Use intent signals and technographics to engage prospects more relevantly on platforms like LinkedIn.

Sales Intelligence & Intent Data

Analyze account, persona, and buying-group behavior. See how all your programs—inside or outside Demandbase—drive pipeline and revenue.

Dashboards & Performance Reporting

That wraps up our Demandbase One introduction. Explore our deeper-dive videos to learn more about each feature.

Conclusion & Next Steps

Demandbase for Sales

In this video, you’ll see Demandbase One for Sales. You learn how marketing and sales teams use the same account lists and data. Sales reps get weekly emails that show which accounts are most ready to buy. In the dashboard, you can sort accounts by AI scores, activity, or news. Click an account to see why it’s a good lead, how far along it is, and who to contact. You also see company details and contact info. You can search millions of companies and build new prospect lists. This tool saves time and helps you sell more.

Overview of how Demandbase One for Sales aligns marketing and sales teams by targeting the same accounts, sharing data, and delivering relevant insights in everyday tools.

Automated emails that prioritize accounts and key contacts showing buying intent, customizable by admins to deliver the most relevant reports and insights to sales reps each week.

Snapshot Emails for Sellers

Interactive dashboard views that recommend accounts using AI scores, engagement data, intent signals, and news triggers, helping sellers focus on opportunities likely to enter the pipeline in the next 30 days.

Dashboard Account Prioritization

Click into any recommended account to see engagement levels, buying journey stage, recent activities, firmographics, corporate hierarchy, technology usage, and engagement timelines for deeper context.

Exploring Account Details and Insights

Locate target personas within buying groups using filters to access emails, phone numbers, and network connections—enabling warm introductions and direct outreach to the right decision-makers.

Identifying and Reaching Key Contacts

Search millions of companies and contacts in the Demandbase database to uncover new leads, or build custom lists using dozens of criteria to expand prospecting beyond the prioritized account list.

Additional Prospecting Tools

Recap of Demandbase One for Sales capabilities and encouragement to leverage these features for more efficient, insights-driven selling.

Demandbase for Marketing

In this video, you’ll see DemandbaseOne, a simple tool that shows which companies visit your website. You’ll learn how to:

- Use the dashboard to find top accounts and contacts by web traffic and visits.
- Use scores and topic keywords to find accounts ready to buy.
- Build custom account lists and launch ad campaigns to reach them.
- Track how accounts move through buying stages and view results.

By the end, you’ll know how to spot, engage, and win more business.

Overview of the platform’s benefits for B2B marketers: growing pipeline, revenue, and client satisfaction by focusing on the customer experience with intelligent insights.

Introduction to DemandbaseOne

DemandbaseOne unifies your first- and third-party data into a single pane of glass, helping you spot opportunities earlier and introducing the Analytics Dashboard summary of account activity.

Data Integration & Analytics Dashboard

Learn how to use the drop-down menu and Quick Cards to access important reports—like last month’s Prospect Web Traffic—in just one click.

Quick Cards & Report Navigation

Discover which known and unknown accounts are visiting your website: view total visits and page views, sort by engagement, and prioritize accounts for outreach.

Site Analytics & Account Activity

Identify which pages (e.g., pricing) are being viewed most and drill down to see which accounts are visiting each page for more targeted messaging.

Pages Tab – Page-Specific Engagement

See your most engaged known contacts, their total engagement minutes, and latest activities to help sales teams decide whom to reach out to and what to say.

People Highlights – Contact Engagement

Understand key scores—Pipeline Predict, Qualification, and engagement minutes—to identify accounts likely to become opportunities and build targeted lists.

Predictive & Engagement Scores

Use intent keywords to uncover what your target accounts are researching online, allowing you to tailor outreach when accounts are actively in-market.

Intent Keywords – Account Interests

Explore the Accounts and Keyword tabs on the Intent Engagement page to see top intent keywords per account, trending topics, and weekly keyword trends.

Intent Engagement Page Deep Dive

Create account lists in the Database section using Basic or Advanced selectors, filtering by technographics, firmographics, journey stage, intent, web visits, and more.

Building Segmented Account Lists

Martech Demo Day

An AI-powered account-based marketing platform that unifies sales and marketing to target and engage high-value B2B accounts.

Demandbase stands out because it combines data from many sources and uses artificial intelligence to provide deep insights into potential customers. This allows businesses to target their marketing and sales efforts more precisely, leading to better results. ([demandbase.com](https://www.demandbase.com/?utm_source=openai))

company_uniqueness

Companies use Demandbase to: - **Target High-Value Accounts:** Focus marketing and sales efforts on the most promising companies. - **Personalize Marketing Messages:** Tailor content and ads to meet the specific needs of each target company. - **Improve Sales Efficiency:** Help sales teams prioritize leads that are most likely to convert into customers. - **Measure Marketing Success:** Track how well marketing campaigns are performing and make data-driven decisions. - **Align Sales and Marketing Teams:** Ensure both teams work together towards common goals by sharing insights and data.

use_cases

- **Privacy Policy:** [Demandbase Privacy Policy](https://www.demandbase.com/privacy-policy/) - **Terms of Service:** [Demandbase Terms of Service](https://www.demandbase.com/terms-of-service/)

legal_info

Demandbase is designed for medium to large businesses, typically with 200 to over 1,000 employees. It's especially useful for job roles like: - Marketing Managers - Sales Directors - Account Executives - Business Development Representatives - Revenue Operations Managers. Industries that benefit most include technology, financial services, manufacturing, healthcare, and business services. ([selecthub.com](https://www.selecthub.com/p/market-intelligence-software/demandbase/?utm_source=openai))

company_icp

Some notable companies that use Demandbase include: - **Adobe:** Uses Demandbase to identify and engage with key accounts, improving their marketing efficiency. - **SAP Concur:** Leverages Demandbase to personalize marketing efforts and better target potential customers. - **ThermoFisher:** Utilizes Demandbase to gain insights into customer behavior and enhance their sales strategies. ([podcastbricks.com](https://www.podcastbricks.com/demandbase-review/?utm_source=openai))

best_customers

Demandbase is a company that helps other businesses find and connect with the right customers. They use smart technology to understand which companies might be interested in their clients' products or services. This helps businesses focus their marketing and sales efforts on the best opportunities. ([demandbase.com](https://www.demandbase.com/?utm_source=openai))

company_summary

- **Account-Based Marketing (ABM):** Focuses marketing efforts on specific companies that are most likely to become customers. ([demandbase.com](https://www.demandbase.com/?utm_source=openai)) - **Intent Data:** Shows which companies are actively looking for products or services like yours, so you can reach out at the right time. ([selecthub.com](https://www.selecthub.com/p/market-intelligence-software/demandbase/?utm_source=openai)) - **AI-Powered Insights:** Uses artificial intelligence to predict which companies are most likely to buy, helping prioritize sales efforts. ([podcastbricks.com](https://www.podcastbricks.com/demandbase-review/?utm_source=openai)) - **Real-Time Personalization:** Changes website content based on who is visiting, making it more relevant to each company. ([podcastbricks.com](https://www.podcastbricks.com/demandbase-review/?utm_source=openai)) - **Comprehensive Analytics Dashboard:** Provides a clear view of marketing performance, showing what's working and what isn't. ([selecthub.com](https://www.selecthub.com/p/market-intelligence-software/demandbase/?utm_source=openai))

features

Demandbase offers customized pricing based on the size and needs of a business. For example, a company with about 200 employees might pay between $18,100 and $31,700 per year. Larger companies with over 1,000 employees could pay between $58,500 and $108,600 annually. For exact pricing, it's best to contact Demandbase directly. ([vendr.com](https://www.vendr.com/buyer-guides/demandbase?utm_source=openai))

Demandbase for Marketing

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