Best Call Tracking Software

Call tracking software does more than just log phone numbers — it gives you the insights you need to close more deals. By tracking where calls come from and how they convert, these tools help businesses fine-tune their marketing efforts and improve customer service.

But with so many options out there, finding the right one can feel overwhelming. We’ve rounded up the best call tracking software to help you make an informed choice.

As you evaluate your options, tools like Dimmo can also support your software decisions. Dimmo’s AI-powered platform provides in-depth software evaluations, helping sales managers and executives choose tools that fit their needs — including call tracking solutions.

Let’s dive into the top call tracking software available today.

Call tracking software is a powerful tool that helps businesses monitor and analyze incoming calls, providing detailed insights into their marketing and sales efforts. It goes beyond just recording phone numbers — it tracks where calls originate, whether from online ads, social media, websites, or offline campaigns like print or radio ads.

One of its key features is assigning unique phone numbers to different marketing channels. This way, when a call comes in, the software instantly identifies which ad, webpage, or campaign prompted the customer to reach out. It often tracks important data like call duration, time of day, caller location, and whether the call led to a sale or inquiry.

If you’re not tracking your calls, you’re missing out on valuable data. Call tracking software helps you understand where your leads come from and how your marketing efforts translate into real conversations — and conversions.

Here’s why it’s worth using:

• Track marketing performance: See which ads, campaigns, or channels drive the most calls and adjust your strategy accordingly.
• Improve lead quality: Identify which sources bring the most valuable leads and focus on high-performing channels.
• Boost sales efficiency: Equip your sales team with caller insights like location, call history, and interests to close deals faster.
• Enhance customer experience: Use call recordings and feedback to train your team and improve service.
• Measure ROI: Understand how your marketing budget translates into phone calls, inquiries, and sales.
• Streamline decision-making: With data-driven insights, choosing the right tools — like call tracking software — becomes much easier.

Agile CRM is an all-in-one platform designed for small and mid-sized businesses, offering tools for sales, marketing, and customer service. It helps businesses manage their entire customer journey while offering robust call tracking features. With its user-friendly interface and powerful automation, Agile CRM lets smaller companies operate with the efficiency of large enterprises.

Best For:

Small to mid-sized businesses looking for a complete CRM with built-in call tracking and marketing automation.

Key Features:

• Automatic call distribution: Ensures calls reach the right team members quickly.
• Call monitoring and recording: Tracks call quality and provides insights for training.
• Call routing: Directs incoming calls based on custom rules and availability.
• Conversion tracking: Links calls to leads and sales, helping measure campaign success.
• CRM integration: Keeps call data organized alongside customer information.

Pros:

• Combines call tracking with full CRM capabilities.
• Offers marketing automation alongside call management.
• Easy-to-use interface with plenty of customization options.

Cons:

• Advanced features may require a learning curve.
• Limited third-party integrations compared to competitors.

Aircall is a cloud-based call tracking and management solution built for modern businesses. It offers advanced tools to monitor, route, and analyze calls, making it easy to improve team performance and customer interactions. With its call coaching features, businesses can train agents in real time and ensure every call delivers value.

Best For:

Businesses focused on call center management and team coaching with real-time call monitoring.

Key Features:

• Automatic call distribution: Routes calls efficiently to the right team members.
• Call monitoring and coaching: Listen in on live calls and provide real-time feedback.
• Call routing: Directs incoming calls based on customized workflows.
• Conversion tracking: Connects calls to sales and marketing data for better insights.
• CRM integration: Syncs call details with customer profiles for a complete view.

Pros:

• Excellent call monitoring and coaching features.
• Seamless integration with popular CRMs and business tools.
• Cloud-based setup makes it easy to scale and manage remotely.

Cons:

• Pricing may be higher for smaller businesses.
• Occasional connectivity issues reported by users.

LeadSquared is a versatile call tracking and CRM platform designed to boost sales and streamline communication. It tracks both inbound and outbound calls, offering detailed analytics to help businesses improve their outreach and close deals faster. With its easy-to-use interface and robust features, LeadSquared simplifies lead management and call tracking in one place.

Best For:

Sales-driven businesses looking for a complete CRM and call tracking solution with strong analytics.

Key Features:

• Automatic call distribution: Quickly connects calls to the right sales agents.
• Call monitoring: Tracks call performance and provides insights for training.
• Call routing: Directs calls based on custom rules and team availability.
• Conversion tracking: Links calls to leads and sales for better campaign analysis.
• CRM integration: Keeps call data and customer interactions organized.

Pros:

• Combines call tracking and lead management in one platform.
• Provides detailed call analytics for performance improvement.
• Easy-to-navigate interface with customizable features.

Cons:

• Advanced features may take time to master.
• Integration options can feel limited for some users.

Close is an all-in-one sales engagement CRM designed to help startups and small businesses drive revenue. With built-in calling and advanced call tracking features, it simplifies lead management and keeps communication organized. Its seamless approach to sales and customer interaction helps teams close deals faster and more efficiently.

Best For:

Startups and small businesses looking for a CRM with built-in calling and sales engagement tools.

Key Features:

• Automatic call distribution: Quickly assigns calls to the right team members.
• Call monitoring: Tracks call quality and provides data for performance reviews.
• Call routing: Ensures calls are directed based on custom workflows.
• Conversion tracking: Links calls to sales data for better insight into performance.
• CRM integration: Keeps customer interactions and call data in one place.

Pros:

• Combines CRM and call tracking in a single platform.
• Easy-to-use interface tailored for sales teams.
• Built-in calling saves time and simplifies outreach.

Cons:

• Limited customization compared to larger CRMs.
• Pricing may not suit businesses with larger call volumes.

Trellus is an AI-driven call tracking software built to enhance sales efficiency. It automates many parts of the calling process — from dialing to call dispositioning — while offering real-time coaching and advanced analytics. By handling repetitive tasks and providing smart feedback, Trellus helps sales teams focus on closing deals.

Best For:

Sales teams aiming to improve efficiency with AI-powered automation and real-time coaching.

Key Features:

• Automated dialing: Uses AI to call the most promising leads.
• AI-powered call coaching: Provides real-time feedback to improve conversations.
• Call dispositioning: Categorizes calls by outcomes like demos, voicemails, or uninterested leads.
• Dynamic number insertion: Tracks call sources by generating unique phone numbers for campaigns.
• Call recording and transcription: Records calls and creates transcripts for easy review.
• CRM integration: Syncs call data with popular CRM systems.
• Advanced analytics: Offers insights on talk time, conversion rates, and agent performance.

Pros:

• Automates time-consuming sales tasks.
• Real-time coaching improves call quality instantly.
• Affordable compared to traditional parallel dialers.

Cons:

• May require training to fully utilize AI features.
• Advanced features could be more than smaller teams need.

Orum is a powerful call tracking software designed to maximize sales efficiency with advanced dialing and real-time insights. Its parallel dialing feature lets reps connect with more prospects faster, while tools like live call monitoring and conversation intelligence help improve performance. Orum’s collaborative approach makes it great for dynamic sales teams.

Best For:

Sales teams looking to increase call volume and improve collaboration with real-time insights.

Key Features:

• Parallel dialing: Calls multiple prospects simultaneously and connects with the first responder.
• Virtual salesfloor: Creates a collaborative space where reps can observe each other’s calls live.
• AI-powered automations: Automates repetitive tasks like dialing and data entry.
• Call recording: Captures calls for coaching and quality assurance.
• CRM integration: Syncs seamlessly with CRM systems for streamlined customer data management.
• Conversation intelligence: Analyzes calls to provide actionable insights and identify improvement areas.
• Advanced reporting: Tracks detailed metrics on call performance and engagement.
• Live call listening: Lets managers monitor live calls for immediate feedback and support.

Pros:

• Increases call volume with parallel dialing.
• Promotes teamwork with a virtual salesfloor.
• Provides real-time coaching and performance insights.

Cons:

• Parallel dialing may lead to occasional dropped connections.
• Advanced features may take time for new users to master.

CallBlitz is designed for high-volume calling campaigns, making it easy to track team performance and call outcomes. With features like real-time progress monitoring and detailed call logging, it gives managers a clear view of campaign efficiency. It also integrates with popular tools like Aircall for seamless call management.

Best For:

Sales teams running high-intensity call blitz campaigns and tracking large call volumes.

Key Features:

• Detailed call logging: Tracks all calls, voicemails, and scheduled meetings.
• Real-time progress monitoring: Provides live updates on call activity and lead generation.
• Voicemail recording: Captures voicemails for follow-up and review.
• Meeting scheduling integration: Syncs with scheduling tools to book meetings directly.
• Aircall integration: Enhances call tracking by connecting with Aircall’s platform.
• Team performance insights: Offers reports and dashboards to track individual and team performance.

Pros:

• Streamlines high-volume call campaigns efficiently.
• Provides real-time data for immediate performance tracking.
• Simplifies follow-up with voicemail and meeting integration.

Cons:

• Requires integration with third-party tools for full functionality.
• May not be ideal for teams with lower call volumes.

Salesfinity brings AI-driven efficiency to call tracking, making it easier to monitor outreach efforts and improve team performance. With tools like a smart parallel dialer and automated call summaries, it helps sales teams focus on meaningful conversations while keeping track of every detail.

Best For:

Sales teams looking to streamline their calling process with AI-powered tracking and insights.

Key Features:

• AI Parallel Dialer: Dials multiple leads at once, connecting only to live responses.
• Call Recording: Captures calls for quality control and training.
• AI Call Summary: Automatically creates call summaries with key highlights.
• CRM Integration: Syncs seamlessly with popular CRM platforms.
• Real-time Analytics: Tracks call duration, lead quality, and outcomes in real time.
• AI-driven Lead Scoring: Identifies high-potential leads based on call interactions.
• Caller ID Monitoring: Flags and filters spam calls for better efficiency.

Pros:

• AI tools save time and boost efficiency.
• Real-time data offers instant performance insights.
• Automated summaries simplify follow-up and record-keeping.

Cons:

• May require CRM integration for full functionality.
• Advanced features might have a learning curve for new users.

CallCloud helps businesses track and analyze phone calls from their marketing efforts, offering clear insights into customer interactions and campaign performance. By assigning unique phone numbers to different channels, it accurately traces lead sources and provides valuable data through call analytics and recordings.

Best For:

Businesses looking to track marketing campaign performance and customer engagement.

Key Features:

• Source Tracking: Uses unique phone numbers to identify which marketing channels drive calls.
• Detailed Analytics: Reports on call duration, caller location, and call outcomes.
• Call Recording: Captures conversations for quality assurance and team training.

Pros:

• Clear visibility into lead sources and campaign effectiveness.
• Comprehensive call data helps improve marketing ROI.
• Call recordings support better customer service and coaching.

Cons:

• Limited to call-based tracking without multichannel integration.
• May require additional tools for deeper CRM insights.

PhoneBurner offers robust call tracking capabilities, giving sales teams a complete view of every customer interaction. It logs detailed call data, tracks outcomes, and captures voicemails, emails, and texts — making it more than just a call tracker. With real-time reporting and advanced analytics, it helps businesses monitor performance and refine their outreach strategies.

Best For:

Sales teams needing detailed communication tracking and performance insights.

Key Features:

• Detailed Call Logging: Tracks call duration, time, outcomes, and agent info automatically.
• Call Recording: Records conversations for training and quality control.
• Real-Time Reporting: Provides live data on call performance and team activity.
• CRM Integration: Syncs seamlessly with popular CRM systems for complete customer history.
• Advanced Analytics: Analyzes call trends and identifies improvement areas.

Pros:

• Comprehensive tracking beyond calls, including voicemails and texts.
• Real-time insights improve team efficiency.
• Seamless CRM integration enhances workflow.

Cons:

• Might offer more features than smaller teams need.
• Advanced analytics can require time to fully utilize.

Finding the right call tracking software depends on your team’s needs and how you want to manage and analyze your calls. Whether you prioritize advanced AI features, seamless CRM integration, or real-time performance monitoring, each of these tools offers something unique. By understanding their strengths and limitations, you can pick a platform that boosts efficiency, improves customer interactions, and helps your business grow.